State spent thousands on influencers to urge women to buy fewer clothes, records show
The Government paid five social-media creators a combined €44,280 to promote changing clothes-buying habits as part of a wider campaign aimed at cutting fast-fashion waste. The effort — branded Reverse the Trend — sought to persuade younger consumers to buy less, repair and reuse garments rather than discard them. How the payments were recorded Purchase…
Copy and paste this URL into your WordPress site to embed
Copy and paste this code into your site to embed