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Although it is still early in the season, beauty retailers have started to reveal their 2026 Advent calendars — and Brown Thomas has just joined the queue. The department store’s offering promises luxury products across skincare, fragrance, make-up and haircare, with a headline price that reflects its premium contents.
What the calendar contains
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Brown Thomas’ Beauty Advent Calendar contains 25 items in total and is being sold for €395. The retailer estimates the combined retail value at more than €1,800 and says the set includes an impressive number of larger formats, with 23 full-sized products.
Items span multiple categories, from daily skincare essentials to high-end perfumes and cosmetic staples. A cross‑section of well-known luxury houses appears in the line-up.
- Estée Lauder
- Le Labo
- Augustinus Bader
- La Prairie
- Jo Malone London
- La Mer
- K18
- Trinny London
- Bobbi Brown
- Sisley Paris
- Clinique
- Elizabeth Arden
- EX NIHILO
- Fragrance Du Bois
Standout fragrances
Among the perfumes included are several recognisable names. Notable inclusions highlighted by the retailer are Le Labo’s cult favourite Santal 33 Eau de Parfum, Jo Malone London’s Lime Basil & Mandarin, and EX NIHILO’s Blue Talisman. These are positioned as some of the calendar’s key draws for scent lovers.
Skincare and make-up highlights
Skincare selections include luxury formulas such as La Mer’s Rejuvenating Night Cream and Estée Lauder’s Advanced Night Repair serum — two items often cited as hero products in high-end beauty sets. Haircare and make-up are also represented, with examples like Bobbi Brown’s Luxe Lipstick in Sandwash Pink among the curated offerings.
Availability and advice for shoppers
As beauty advent calendars frequently sell out sooner each year, Brown Thomas is inviting customers to register for priority access ahead of the calendar’s official launch via BrownThomas.com. Signing up may help secure one early, the retailer suggests.
With early reveals from other retailers — including Look Fantastic’s fragrance edit, which arrived in August — the market for premium beauty calendars is already taking shape for the holidays.
