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Coffee can quietly shape the day ahead. Maxol is now serving a house blend called ROSA Coffee across its Irish forecourt network, with hot, iced and oat-based options aimed at commuters, gym-goers and anyone who needs a dependable caffeine fix.
Barista-style brewing without the detour
ROSA is presented as a straightforward, quality-led offering. The blend uses 100% Arabica beans roasted to a medium profile, producing a smooth, balanced cup that is freshly dispensed from machines on site.
The brand is exclusive to Maxol and, according to the company, the coffee is roasted and crafted in Ireland. It is also Fairtrade certified, a detail that signals supply-chain standards rather than flavour.
Cold options for changing weather
For those who prefer chilled drinks, ROSA Iced Coffee is available in Maxol stores nationwide. The range includes an Iced Latte, Iced Mocha and Iced Cappuccino, plus an Iced Chocolate for non-coffee drinkers.
There is also a dairy-free alternative: ROSA Oat Coffee, positioned as a smoother option for plant-based diets. Customers can personalise many drinks with syrups such as vanilla and caramel, while a new Toasted Marshmallow flavour has been added for the autumn and winter season.
A seasonal combo at a fixed price
Maxol is running a time-limited promotion: until 11 October, any ROSA Iced Coffee paired with a pack of Oatco Superbites is priced at €6.50. The offer is billed as a convenient post-workout or mid-afternoon snack-and-drink combo.
Rewards for repeat customers
The retailer’s loyalty scheme helps regulars earn free drinks. Signing up to the Maxol Loyalty App gives a complimentary coffee on registration and every seventh drink thereafter.
The app also serves as a channel for updates on ROSA promotions and value deals, making it easier for customers to track offers without visiting a store first.
ROSA Coffee is positioned to slot into everyday routines — quick to buy, simple to customise and supported by loyalty incentives aimed at encouraging repeat visits to Maxol forecourts across Ireland.
