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A tourist’s short video from Benidorm has prompted a fresh debate over how much everyday items cost on the town’s busy strip. The clip, posted by TikTok user Harry Tokky, shows him buying a bottle of water and sparked strong reactions online about prices for visitors.
What the video shows
In the footage, Harry walks into a shop on the promenade and picks up a bottled water and an iced tea. The two items together came to €2.50, and he told viewers the single bottle of water was sold for €1 at that outlet.
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He went on to point out that prices in local supermarkets can be much lower — he suggested shoppers could find similar bottles for as little as 20 to 30 cents in regular Spanish supermarkets. Harry recommended buying essentials away from the busiest tourist spots if travellers want better value.
Online reaction
The clip prompted a wide range of responses. Some viewers were surprised by the price, while others said it matched their experience.
Comments included short reactions such as “How enlightening” and “Think I paid €3 in one shop!” Others urged visitors to head off the main strip: “You have to go out of the strip to get a bottle of water for 20 cent.” One viewer admitted they expected a much higher figure, writing: “Thought it was going be like 10 quid.”
A number of replies defended the local retailers. One person argued that €1 was a fair price and a way to support neighbourhood shops, while another simply described the purchase as “great”.
Price context and comparison
Reports suggest that prices for bottled water in Benidorm vary considerably depending on where you buy it — typically between €0.40 and €2.50. The cheapest options tend to appear in supermarkets, while hotels and outlets along the tourist strip often charge the most.
For context, the piece notes a typical price range in Ireland of around €1.50 to €4.00 for a bottled water, depending on the retailer and location.
Earlier this year similar conversations appeared online after travellers shared surprise at the cost of fish and chips in Tenerife. The supermarket where Harry shopped has been approached for comment.
