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Aveeno has unveiled a fragranced skincare line for sensitive skin at a relaxed Dublin launch, presenting two new scent profiles alongside a programme of wellness activities. The collection combines the brand’s oat-based formulations with lightly scented options aimed at people who prefer gentle, hydrating products.
New scents and formats
The range introduces two distinct fragrance directions: a warm **Cocoa Butter Vanilla** and a brighter **Shea Butter Berry** blend. Both are offered across several body-care formats intended for everyday use.
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- Body Oil Mist in Cocoa Butter Vanilla
- Body Lotion in Cocoa Butter Vanilla
- Body Wash in both Cocoa Butter Vanilla and Shea Butter Berry
The formulas are built around Aveeno’s signature oat ingredient. According to the brand, they were developed and tested for compatibility with sensitive skin while delivering hydration and a gentle scent experience.
Launch event in Rathmines
The product reveal took place at Segotia in Rathmines and combined hands-on demos with wellbeing sessions. Guests were encouraged to take a slower pace during a short Somatic Yoga session led by Erica Bracken.
Attendees could also have a personal colour analysis from Saffron Cull, and take part in a motivational mindset talk with Miriam Hussey. The event included a panel discussion and light breakfast bites to round out the morning.
Who attended
The gathering drew a mix of influencers and local personalities. Names reported at the event included Louise Cooney and Jenny Lee Dixon, along with Aoibhinn Raleigh, founder of the Sole Mates run club, Sophie Anderton and Emma Kehoe.
What it means for consumers
For shoppers with easily irritated skin, the collection offers fragranced options that the brand positions as mild and hydrating. The combination of oat-based care and softer scent profiles may appeal to those who usually avoid heavily perfumed products but want a sensory element in their body care.
Photos from the launch were shared by the organisers, illustrating the event’s relaxed approach and the new product lineup.
