Show summary Hide summary
Linda Stinson, founder of tanning brand Bellamianta, celebrated a new retail partnership at Dublin’s The Ivy Asia as the company prepares to launch a Boots-exclusive collection. The move, announced ahead of the set’s release on October 30, marks a higher-profile retail presence for the Irish beauty label.
Boots deal and product details
Bellamianta has confirmed an exclusive set, called Ahead of the Glow, will be available through Boots Ireland from October 30. The six-piece kit carries an estimated value of €120.98 but will be offered to customers for €50 with a Boots Advantage Card.
Vinted removes listings of items linked to looting during French riots
Celebrities attend Bellamianta’s festive Christmas launch
The price cut and exclusivity aim to broaden access to the brand at a national retail chain. For shoppers, the launch provides a chance to try Bellamianta products at a significantly reduced cost.
Who attended
Stinson marked the announcement at an event in Dublin attended by media personalities and beauty professionals. The gathering drew a mix of familiar faces from Irish television and the cosmetics industry.
- Elaine Crowley
- Mandy Maher
- Paddy McGurgan
- Joanna Cluskey
- Ashley Kehoe
- Sam Kelly
- Roxanne Parker
- Ben Sun
- Caoimhe McGinley, Lauren Gavigan, Nadia Bowes and Paige Mitchell
- Celine Kelly, Orla Cusak and Ava Kaiser
Context: an apology weeks earlier
The launch comes weeks after Stinson was forced to apologise over a controversial video filmed at a hotel in Donegal. The apology preceded the Boots announcement and the Dublin event.
At The Ivy Asia, Stinson appeared alongside peers and industry contacts as she promoted this next chapter for Bellamianta. The Boots rollout will be the clearest test of how the brand performs at national retail scale.
