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Thirteen years after its debut, Dingle Gin is changing the way it presents itself. The family-run distillery on the Dingle Peninsula in County Kerry has revealed refreshed packaging, a new look for its vodka and two new gin expressions as it updates the brand.
New design and new expressions
The company has introduced a redesigned bottle for its flagship gin and applied a fresh visual identity to Dingle Vodka. Alongside the packaging update, it launched two new variants: Dingle Gin Orange and Dingle Gin Sea Salt.
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Reason for the refresh
Management says the change is driven by a desire to keep the brand current as the distillery grows. Managing Director Elliot Hughes, son of the founder, framed the decision as part of that evolution: “Thirteen years ago, we launched a gin and put it in a bottle that became part of who we are. As the distillery evolved, we felt the bottle should evolve with it.”
What remains unchanged
The team is clear that only the presentation has changed, not the recipe. As Hughes put it: “The liquid hasn’t changed, it’s still the same Irish spirit people know and love globally, but now the design better reflects the quality, character, and place behind it.”
The gin continues to draw on regional botanicals, including rowan berry, angelica root, hawthorn and heather, which the distillery says give the spirit its distinctive flavour.
