Show summary Hide summary
A new collaboration between Heineken GREENLIGHT and Irish label Seeking Judy will be unveiled at a private Dublin event on 17 September, bringing a small capsule collection together with live music and a crowd of creative industry guests. The partnership pairs a music-and-culture programme with the handcrafted knitwear aesthetic of designer Megan McGuigan, signalling a growing spotlight on contemporary Irish fashion.
The launch evening in Dublin
The invite-only showcase on 17 September will gather media, creators and cultural tastemakers to view the collection in person. A limited number of places will go to competition winners who enter via Instagram.
Music is central to the event: intimate sets from electronic acts Negro Impacto and Vatican Jail will provide a live soundtrack as the collection is presented.
Funeral plans announced after Dublin gig death of Westlife fan
Search under way after air ambulance loses radar contact
Who is Seeking Judy?
Seeking Judy is the label of designer Megan McGuigan, whose handcrafted knitwear has attracted attention beyond Ireland since she opened her first store on Clanbrassil Street in Dundalk in 2018. In 2024 McGuigan relocated the brand to George’s Arcade in Dublin, expanding its retail presence.
The label’s ready-to-wear pieces draw on landscapes, textures and materiality to create a softer, understated look. Seeking Judy has also appeared on screen, featuring in UK drum-and-bass band Rudimental’s video “Straight From The Heart” and in the film “Spotlight: Eire To The World,” a Project Arts Centre commission supported by Dublin City Council.
Why the collaboration matters
This is more than a logo swap. The Heineken GREENLIGHT programme aims to amplify music and culture, and its tie-up with Seeking Judy merges that remit with an emerging Irish fashion voice. The partnership has been in development since April, according to organisers, and culminates in the September launch.
For the local creative scene, the collaboration highlights how brands and designers can work together to raise the profile of Irish design while keeping a strong cultural and musical connection.
What attendees can expect
Guests at the event will see the exclusive collection up close, hear live performances and mix with people active in Ireland’s fashion and music communities. Organisers describe the night as a curated intersection of style and sound rather than a conventional product launch.
Tickets are not on general sale; the only public route to attend is through the Instagram competition promoted by the partners.
Consider this your GREENLIGHT.
