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Nespresso has revealed a new collaboration with The Weeknd, bringing the Nespresso x Samra Origins Togetherness Blend to Ireland this August. The release coincides with the singer’s European dates on the After Hours Til Dawn tour, where Nespresso serves as headline sponsor.
A blend born from routine and family
The release reflects a simple idea: for Abel Tesfaye — known professionally as The Weeknd — coffee is more than a drink. It functions as a daily ritual that helps him centre himself, whether he’s at home or preparing to go on stage.
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The coffee is linked to the artist’s Samra Origins project, named for his mother. The collaboration aims to translate that sense of familiarity into a roast designed to fit into everyday moments.
What The Weeknd and Nespresso say
The Weeknd described the role of coffee in his routine in his own words: “I have a daily coffee ritual that brings me grounding and comfort,” he says. “On tour, it’s a familiar process that offers consistency and calm… the new Togetherness Blend crafted with Nespresso hits all the right notes.”
Nespresso’s chief marketing officer Leo Aizpuru framed the partnership around connection, adding: “Coffee and music have the power to break down barriers and unite people.” He called the European launch alongside the tour “a unique opportunity to showcase coffee as a catalyst for exploration.”
Flavor, extras and price
The Togetherness Blend, which first appeared in North America last year, is described as carrying bright citrus and warm honey notes. It will be offered with limited-edition accessories — notably a tumbler and a travel mug bearing the Samra Origins branding and a refined colour palette.
Single sleeves are priced at €8.90.
Where and when to buy
The Nespresso | Samra Origins Togetherness Blend is available online and at Nespresso boutiques across Ireland and the UK from 10 August.
Context for fans
The timing ties into The Weeknd’s recent momentum: his album Hurry Up Tomorrow has reinforced his status among the world’s most streamed artists. The new blend offers fans another way to connect with his work, whether they attend a tour date or recreate his morning ritual at home.
