Show summary Hide summary
The Great Southern Killarney has unveiled a new brand identity under the banner Splendour, Untamed, coinciding with the hotel’s elevation to a five‑star rating after significant recent investment. The relaunch includes a refreshed visual identity, a new website and a brand film as the property prepares for its next chapter.
A refreshed luxury destination
Owners say upgrades to guestrooms, dining, event spaces and public areas underpin the hotel’s move upmarket. The rebrand is framed as a step towards positioning the property as a contemporary, experience‑led luxury hotel that still acknowledges its long history in Killarney.
Yoga Picnic spotlights food as Cook With Kia unveils new kitchen
On a mystery flight with 30 others: a passenger’s account
The Great Southern has stood in the town for more than 170 years. The new identity and digital assets are being introduced across the hotel’s online channels.
What “Splendour, Untamed” aims to convey
The campaign plays on a deliberate contrast. Splendour highlights restored interiors, enhanced accommodation and a focus on attentive service. These elements are presented as the hotel’s elegant side.
Untamed points to the wild landscape of Killarney and County Kerry and to the outdoor spirit the location inspires. The offering includes curated guest activities such as guided foraging, photography walks in Killarney National Park and wellness programmes intended to deepen visitors’ connection with the area.
Dining and local produce
A central feature of the refreshed offering is the hotel’s brasserie, Arbour. The venue is described as blending original architectural details with a contemporary aesthetic while serving refined classics and seasonally sourced dishes from County Kerry producers.
Leadership response
Jamie Power, general manager at The Great Southern Killarney, said: “As The Great Southern Killarney continues to evolve, it is important that our brand reflects the unique balance of rich heritage, adventure and contemporary luxury that defines a stay here. Killarney is a truly unique destination, but it is our people who bring it to life. The warmth, personality and genuine hospitality of our team sit at the heart of every guest experience and is remembered long after they leave.”
Michael Jacobi, managing director of the Scally Hotel Collection, added: “Securing five-star status and unveiling our new brand positioning marks a defining moment for The Great Southern Killarney and for the wider Scally Hotel Collection. We are incredibly proud of what the team has created: a luxury experience that honours the rich heritage of this iconic hotel.”
The relaunch aims to balance the hotel’s historic character with a more contemporary, activity‑focused guest experience, signalling a strategic shift in how the property presents itself to visitors in Ireland and beyond.
