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Brooks Hotel in central Dublin has been accepted into the global collection Small Luxury Hotels of the World, a move that will raise the property’s international profile and make rooms bookable via major partner programmes. The affiliation links the boutique Drury Street hotel with a curated roster of independent luxury properties across more than 90 countries.
Joining a curated global network
Membership in Small Luxury Hotels of the World places Brooks Hotel among independent properties selected for high service standards, distinct character and a clear sense of place. The SLH group operates as a distribution and marketing platform for boutique hotels seeking international exposure while retaining their individuality.
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Benefits for guests and the hotel
Through the SLH partnership Brooks will gain broader distribution into key overseas markets. The hotel will also become bookable by members of the Hilton Honours loyalty programme, expanding its reach to travellers who use major hotel booking channels.
MHL Hotel Collection connection
Brooks Hotel is part of the MHL Hotel Collection, which already operates the Glenlo Abbey Hotel & Estate — a five‑star property that joined SLH in 2023. Other Irish members of the SLH portfolio include the Cliff House Hotel and The Grace.
Investment and local context
MHL acquired Brooks Hotel in 2023 and oversaw a €6 million refurbishment of the Drury Street property. The company says that work and ongoing investment were central to the hotel’s successful SLH application.
Management response
Doiran Kavanagh, general manager at Brooks Hotel, said the SLH decision acknowledges the recent investment and the team’s focus on the hotel’s future. He described the SLH selection process as highly selective and called membership a major achievement for staff. Kavanagh added that the hotel looks forward to welcoming SLH guests and continuing to deliver the personalised service that defines the Brooks experience.
